Yesterday, February 7, 2012, I attended a webcast titled “Google in the Real World: How Links Boost Your Rankings“. It was presented by Stephan Spencer for O’Reilly, who published his book “The Art of SEO” three years ago. The books 2nd edition is coming out in March. This webcast was much better than the one I listened to 2 months...
I encountered a client who often searches for his name to see how well his site is ranking. He even clicks on the results and visits his own site. He may not know that this behavior is detrimental to his ranking on two accounts. His bounce rate is high, because after he visits his site’s page he goes back right away,...
Ever since I started to check at Google’s Webmaster Tools (and more recently in Google Analytics) how my sites are performing at Google itself (meaning where they show up for what keywords for how many searches) I was fascinated with the numbers. But it seemed illogical that in the cumulative data they showed the average of averages. E.g. if for...
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