15 Tips on increasing interaction on your Facebook page

LinchpinSEO created an infographic, see below, based on Buddy Media’s research on what generates more interaction on Facebook.  I don’t think that putting this information into a large visual representation added any value to it, so I am sharing its numbers in plain text, sorted by descending order of effect. The numbers refer to the increase in interaction compared to average.

1. Ask to share a post (7x)
2. Use “Caption this” strategy (5.5x)
3. Use “Fill the blank” strategy (4.x)
4. Ask to comment a post (3.3.x)
5. Ask to like a post (3x)
6. Use the right emoticons 😛 (102%) and 😀 (138%)
7. Ask a question (92%)
8. Use “winner” in the text of the post (68%)
9. Don’t shorten URLs (68%)
10. Use call to action; e.g. like, caption this, share, yes no, thumbs up (48%)
11. Use “win” in the text of the post (46%)
12. Use “giveaway” in the text of the post (42%)
13. Include photos (39%)
14. 80 characters or less (23%)
15. Put the question at the end of the post (15% interaction, 100% comment)

Facebook Wall Post Cheat Sheet infographic designed by Linchpin Infographic Design