Category: SEO

SEO links for You – November 26, 2013

How to Export SEO Leads from GMail (or other mail) to Excel (moz.com) 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy: HTML Improvements, Content Keywords, Structured Data, Data Markup Helper, Sitemaps, Removing URLs (searchengineland.com) Announcing Reviews in Google Places for Business (via blumenthals.com)

Google's Search Quality Rating Guidelines

From the preface of “Search Quality Rating Guidelines” that Google just released: Google relies on raters, working in countries and languages around the world, to help us measure the quality of our search results, ranking, and search experience. These raters perform a variety of different kinds of “rating tasks”  designed to give us information about the quality of different kinds of results...

How Google's Search Works

Google posted an interactive visualization, dare I say infographics, on how its search works: How Search Works  I remember when I learned this very same topic 6 years ago in Library school. It was fascinating, but compared to that this page didn’t give me new information. What it did provide was nice visuals, that makes it more digestible for the...

WordPress Plugins for SEO: Better WordPress Minify, Schema Creator, Better Internal Link Search, Allow HTML in Category Descriptions

Search Engine Journal pulled together a basic SEO article for WordPress sites. I was familiar with most of what they recommended, but still found four tools that were new to me: Better WordPress Minify: Allows you to minify your CSS and JS files for faster page loading for visitors. Schema Creator by Raven: Provides an easy to use form to embed properly...

Should you do Social Media if you have a local business?

Chris Silver Smith‘s comprehensive column on Is Social Media Worthwhile For Local Businesses? at Search Engine Land runs down the dis/advantages on why you should (not) get involved in social media if you have a local shop or business. Here is a brief summary of his article: Pros Facebook and Google is where the people (potential customers) are. Google refers (potential) customers to...

15 Tips on increasing interaction on your Facebook page

LinchpinSEO created an infographic, see below, based on Buddy Media’s research on what generates more interaction on Facebook.  I don’t think that putting this information into a large visual representation added any value to it, so I am sharing its numbers in plain text, sorted by descending order of effect. The numbers refer to the increase in interaction compared to...

Libraries Going Mobile with Drupal

I just discovered Katherine Lynch‘s presentation from last June on “Libraries Going Mobile with Drupal“, given at LITA’s Drupal Interest Group meeting. I like when my worlds collide: part of my daytime job as an SEO developer is to think about how the increasing mobile usage affects our customers’ business and how we can maximize it for them. Meanwhile I am...

Got my Google Analytics Individual Qualification

This morning I passed my Google Analytics Individual Qualification, also known as Google Analytics IQ test or GAIQ. My listing on the official site proves it, so does the GoogleIQ Certifiate. I’ve been using Google Analytics on my personal site since late 2007, but only started to explore its more advanced options since last June, when I got a job as...

What tool to use for checking browser compability?

As a webdesigner, SEO developer, UI expert you need to be aware how and whether your product gets displayed on various browsers. How do you optimize it? Well, you have to know your standards and what works and what not on different platforms and browsers, there is no avoiding that. But beyond that you need to check your product. Sometimes...

Webcast: Google in the Real World: How Links Boost Your Rankings

Yesterday, February 7, 2012, I attended a webcast titled “Google in the Real World: How Links Boost Your Rankings“. It was presented by Stephan Spencer for O’Reilly, who published his book “The Art of SEO” three years ago. The books 2nd edition is coming out in March. This webcast was much better than the one I listened to 2 months...