Notes Cody Brown's talk "Lessons Learned from Unlocking the Web" #wcsf14

The first talk I attended at WordCamp 2014 in San Francisco was by Cody Brown, titled “Lessons Learned from Unlocking the Web”

• First sites are often fan sites
• People lurk before they post/create site
• Fear of speaking on the web doesn’t go away even for those who’ve done it before
• Books on helping people to get over fear of public speaking. Not a lot for the web.
• Cody explores this question.
• 2 techniques to make web publishing less frightening
• 1. Lower the stakes. Example 2014 GOP convention: political summit: TXTMOB – text broadcasting system. It didn’t work after that year.
• Few years came twitter, doing the same.
• People fear looking self-important
• Twitter easing the tension.
• Powerful products often start our as toys.
• 2. One unforgettable superpower. E.g. Popeye’s placebo and healthy technical or social innovation.
• Scroll kit , Cody’s product
• 2 window shuttle: type in one window and look how it looks in another window
• This editing interface will be inevitable
• Direct editing: Free form positioning: browser window becomes a canvas
• It is like InDesign in a browser window
• Hardcore designers like it but first timers too
• Handcrafted love letters to each other via scrollkit
• Video to see how it works
• Easy to forget original hesitation for publishing on the web.
• Scollkit joined WordPress.
• Scrollkit is frozen in time now.