Notes Cody Brown's talk "Lessons Learned from Unlocking the Web" #wcsf14
The first talk I attended at WordCamp 2014 in San Francisco was by Cody Brown, titled “Lessons Learned from Unlocking the Web”
- First sites are often fan sites
- People lurk before they post/create site
- Fear of speaking on the web doesn’t go away even for those who’ve done it before
- Books on helping people to get over fear of public speaking. Not a lot for the web.
- Cody explores this question.
- 2 techniques to make web publishing less frightening
- 1. Lower the stakes. Example 2014 GOP convention: political summit: TXTMOB – text broadcasting system. It didn’t work after that year.
- Few years came twitter, doing the same.
- People fear looking self-important
- Twitter easing the tension.
- Powerful products often start our as toys.
- 2. One unforgettable superpower. E.g. Popeye’s placebo and healthy technical or social innovation.
- Scroll kit , Cody’s product
- 2 window shuttle: type in one window and look how it looks in another window
- This editing interface will be inevitable
- Direct editing: Free form positioning: browser window becomes a canvas
- It is like InDesign in a browser window
- Hardcore designers like it but first timers too
- Handcrafted love letters to each other via scrollkit
- Video to see how it works
- Easy to forget original hesitation for publishing on the web.
- Scollkit joined WordPress.
- Scrollkit is frozen in time now.