I encountered a client who often searches for his name to see how well his site is ranking. He even clicks on the results and visits his own site. He may not know that this behavior is detrimental to his ranking on two accounts. His bounce rate is high, because after he visits his site’s page he goes back right away,...
Ever since I started to check at Google’s Webmaster Tools (and more recently in Google Analytics) how my sites are performing at Google itself (meaning where they show up for what keywords for how many searches) I was fascinated with the numbers. But it seemed illogical that in the cumulative data they showed the average of averages. E.g. if for...
Three Infographics related posts grabbed my attention from today’s interweb flow. Based on the title of Erin Everhart article “Infographics: Why They Fail For Link Building” I thought she would cast some doubt why they may not be the best for linkbuilding purposes specifically. Instead she spent most of the article explaining what’s wrong with Infographics in general. Then she added...
It took me a long time to find an ideal solution for a simple feature: I wanted the results on Google’s SERP (search engine results page) numbered. That would give me an easy answer on how a client’s site at for a certain keyword ranks. (I will make another post later on how to depersonalize a search, to make the...
I joined last week a webcast by Stephan Spencer titled “Getting Google to Love Your Website” organized by O’Reilly. Spencer is the author of the only SEO book I ever read on SEO: “The Art of SEO“, published by, surprise, O’Reilly. The webinar promised to teach “both SEO fundamentals as well as advanced tricks and tactics that only the elite...
Gary Price recommended the “Google Related” Toolbar Shows Google Content As You Surf On one hand I tested it and my small personal sites apperantly are not related to anything. But they are not “local business, shopping, or news sites” that the tool is focusing on. On the other hand my clients’ site, being all “local businesses” fared well: checking...
August 5 Josh Dreller gave out pointers on “How To Master Paid Search Bidding” Some of it was over my head at first reading, but still think I will get back to it, right before I will need to bid for the first time. Siddharth Shah dived into “Making Sense Of Multi-Click Data.” My first learning from this article was...
Minor learning of the day: you cannot change your YouTube username. Medium learning of the day: Latest version of Google Chrome can prerender a page if it is coded correctly. This means that after a page loaded a next page can start loading in the background. Useful when there is a predefined or frequently used sequence of pages. Major learning of...
August 1 Learned about Google’s new hotel finder service/experiement from Mike Bluementhals blog. Good timing: I wanted to reserve two nights for later in August today. Played with the interface, but the price range didn’t go low enough for my budget. Nice interface though, particularly the mapping of the geographical area where one is looking for lodging. Daid Roth summarized...
I’ve been bookmarking blog entries since my last SEO post, just didn’t have the time to post about them. So now here is the sumary of two workdays. More coming later. Learnings of the days: How two mark up reviews using schema.org’s review specs: schema.org/Review How to create a custom YouTube channel including a very specific custom image. I finally...
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